Competitive price for what you get (when on sale).

The highest end OLED screen is best in class for the price. It is high resolution (2880x1800), 120 hz, around 500 nits (bright for a laptop at this price point) with up to 1100 nits for HDR (which you don't usually see at this price point), and has excellent color gamut of sRGB (100% coverage) and very good DCI-P3 coverage (around 100% coverage). 

The Starlit Blue model looks pretty nice yet understated.

Has pretty effective keyboard backlighting on the darker Starlit Blue colored model.

Windows Hello via an IR Camera is standard.

16 GB of RAM is standard on all configs, unlike most other Intel Wildcat Lake laptops and the MacBook Neo.

Very good port selection; much better than the XPS 13 or MacBook Neo: 2 USB Type-A ports (1 10Gbps & 15Gbps), 2 USB-C 10Gbps (both of which support USB Power Delivery 3.1 & DisplayPort 1.4), 1 HDMI 2.1, and a 3.5 mm headphone/microphone combo jack.

The Intel Wildcat Lake (Core Series 3) CPU family is only suitable for light/casual use; do not upgrade the CPU to the Core Series 350 or the RAM to 32 GB.

The BTO config optionss may get confusing; avoid the lower-end OLED screens with lower brightness and a lower resolution.

Avoid the models with Wi-Fi 6 and Bluetooth 5.4; it uses a much slower, less reliable, and older Realtek card than the Wi-Fi 7 model for only a $10 savings.

The base model comes with only 256 GB of storage, which may not be enough for most users, even casual ones.

A bit expensive for what you get when not on sale; wait for a sale before buying.